NVIDIA: Partners at Cannes Lions 2026 Showcased Agentic AI for Marketing, Criteo Doubled Training Speed on Blackwell

NVIDIA presented agentic AI for marketing at the Cannes Lions 2026 advertising festival with partners — systems that autonomously run the process from idea to publication and optimization, without constant human intervention. Agentic AI differs from classic tools in that it makes a series of decisions in a chain of tasks, rather than simply executing individual commands.

What Partners Showcased

Criteo doubled model training speed on NVIDIA Blackwell GPUs, freeing up around 17,000 GPU hours annually. Alembic applies causal AI — an approach that models cause-and-effect relationships rather than mere correlations — and on DGX Vera Rubin systems analyzes one billion variables. KERV.ai reports a tenfold improvement in multimodal analysis speed and efficiency, while Higgsfield demonstrates a fully autonomous marketing cycle.

Why This Matters

The demonstrations show a shift from individual AI tools toward complete agentic workflows in the advertising industry, worth hundreds of billions of dollars. Unlike earlier campaigns that required manual tool integration, the partners showcase pipelines in which the agent independently connects ideation, production and optimization, with measurable savings in computing resources.